Client work · 2026
- Client WE BUY GOLD BRAND — Chicago streetwear
- Role Graphic & Creative Designer
- Scope Apparel, art direction, photo, motion, storefront
- Tools Illustrator, Photoshop, After Effects, Premiere Pro, Lightroom, Shopify
Challenge
A young streetwear brand needed every drop to feel like an event, and to sell without overproducing stock.
Solution
I built a “classified file” campaign language: protocol posts, case files and cinematic photo stories. Around it I designed the T-shirt graphics, the launch motion and the pop-up visuals, so every drop looks like the next chapter of one story.
To stop overproduction, I introduced a deadline-based pre-order model: production matches the number of units actually sold. I also redesigned the Shopify store around the brand’s timeline of Past, Present and Future drops.
Result
The Very Rare T-Shirt sold 100 pre-order units at $70 in one month ($7,000). Pre-orders are now the brand’s standard launch process, and some launch posts generated first orders within an hour of publishing.
